Ubisoft and Tencent have officially joined forces to launch Vantage Studios, a new subsidiary designed to reshape the future of some of Ubisoft’s most iconic franchises, including Assassin’s Creed, Far Cry, and Rainbow Six. Announced as a “billion-dollar creative venture,” the new studio will operate under the leadership of Christophe Derennes and Charlie Guillemot, marking a major step in Ubisoft’s global transformation and its evolving partnership with Tencent.
This collaboration deepens the relationship between the two companies, which began several years ago when Tencent purchased a 49.9% stake in Guillemot Brothers Limited, the holding group controlled by Ubisoft’s founding family. That €300 million ($350 million) investment also granted Tencent roughly 5% of Ubisoft’s voting rights, establishing it as Ubisoft’s largest shareholder. Tencent’s total ownership could eventually rise to as much as 17%, further cementing the Chinese tech giant’s influence in the European gaming market.
The creation of Vantage Studios underscores Tencent’s commitment to expanding its global gaming footprint while giving Ubisoft new resources to strengthen its most successful brands. The studio will include teams from Ubisoft’s existing hubs in Montreal, Quebec, Sherbrooke, Saguenay, Barcelona, and Sofia, consolidating creative talent under one unified vision. Tencent has reportedly invested €1.2 billion ($1.25 billion) into the project, acquiring roughly 25% ownership of the new venture, with Ubisoft maintaining majority control.
The two companies have been discussing joint development strategies since early 2025. After initial rumors suggested Tencent might acquire Ubisoft entirely, both sides instead settled on forming a strategic subsidiary focused on shared intellectual properties. First revealed in March 2025, this collaboration aims to push the boundaries of storytelling, enhance online features, and integrate more player-driven systems into future releases.
Ubisoft’s official statement describes Vantage Studios as “the next step in Ubisoft’s creative transformation,” designed to empower developers with greater autonomy, flexible production structures, and direct feedback loops with the gaming community. This approach is expected to improve both single-player narrative depth and multiplayer innovation across flagship titles.
While Ubisoft remains the creative lead, Tencent’s technological expertise and financial resources will enable faster development cycles, more advanced online infrastructures, and expanded global distribution. In essence, Vantage Studios will serve as the central powerhouse for Ubisoft’s next generation of AAA experiences.
Industry analysts view this move as a strategic counter to the growing dominance of other global publishers. By aligning with Tencent, Ubisoft not only secures long-term financial stability but also gains access to one of the largest player ecosystems in the world. This partnership could help Ubisoft re-establish itself as a top-tier studio following mixed receptions to recent entries in its major franchises.
For fans of Assassin’s Creed, Far Cry, and Rainbow Six, this announcement offers hope for fresh ideas and renewed focus. The promise of more immersive worlds, expanded co-op options, and seamless social integration could mark a new era for Ubisoft’s biggest properties.
As Vantage Studios begins operations, all eyes are now on how this unprecedented partnership will shape the next decade of Ubisoft’s creative output—and whether this bold step will redefine the company’s legacy in modern gaming.
