The world of Monopoly is expanding once again, and this time, it’s entering the fast-food realm. In a groundbreaking partnership, Monopoly GO — the hit mobile adaptation of Hasbro’s classic board game — has joined forces with McDonald’s for a limited-time Monopoly crossover event that combines real-world prizes with digital in-game rewards.
The collaboration marks the first-ever partnership between Monopoly GO and McDonald’s, bringing fans of both brands a fresh and interactive experience. From exclusive in-game cosmetics to once-in-a-lifetime travel prizes, this fusion of digital fun and fast-food nostalgia has quickly become one of the most talked-about events of the season.
🍟 A Legendary Promotion Returns — with a Modern Twist
The McDonald’s Monopoly promotion has a long and storied history. Originally introduced in 1987, it became one of the most recognizable marketing campaigns in the world, with millions of customers peeling off Monopoly-style stickers in the hope of completing full property sets for prizes.
This year, McDonald’s has modernized the experience even further. The 2025 edition of the Monopoly game fully integrates with the McDonald’s mobile app, allowing players to redeem prizes digitally and even receive extra chances to win through in-app activities.
For the first time since 2018, the event has officially returned to the United States, launching on October 6. And this revival comes with a major surprise — Monopoly GO is now part of the experience.
🎮 Monopoly GO x McDonald’s — The Collaboration
Scopely, the developer behind Monopoly GO, announced that this crossover introduces several special rewards and bonuses for mobile players. Fans can earn exclusive in-game cosmetics, including the standout item of the event — the McDonald’s Fry Shield, a quirky red-and-gold shield designed to look like the brand’s iconic French fry box.
Players can unlock the Fry Shield by following an official promotional link shared by both McDonald’s and Monopoly GO on their social media platforms. Once opened on a mobile device, the link automatically launches the game, allowing players to equip their new cosmetic from the Showroom menu.
In addition to the unique shield, players can also collect bonus dice rolls, limited-edition tokens, and other in-game collectibles that tie into McDonald’s signature imagery.
🌍 Real-World Rewards — Trips, Cash, and More
Beyond digital items, the real-world Monopoly event offers some massive prizes. McDonald’s customers participating in the campaign have the chance to win one of six luxury vacations for four, each worth $50,000. These destinations are directly inspired by locations featured on Monopoly GO’s digital boards, such as Tokyo, Paris, Barcelona, and Monaco.
Other rewards include free McDonald’s menu items, latest-generation tech gadgets, and the iconic $1 million grand prize that has been a staple of the promotion for decades.
With this partnership, McDonald’s aims to bridge the nostalgic thrill of collecting Monopoly properties with the modern excitement of mobile gaming.
🕹️ Monopoly GO’s Rapid Rise
Since its debut in 2023, Monopoly GO has become one of the most popular casual games on mobile platforms. Its mix of traditional Monopoly gameplay with social elements and fast-paced mobile mechanics has attracted millions of daily players worldwide.
Scopely’s collaboration with McDonald’s highlights just how far the mobile gaming industry has come — major brands are now recognizing games like Monopoly GO as powerful tools for cross-platform engagement and brand synergy.
🔮 What’s Next?
While this collaboration is limited-time, industry insiders expect it to pave the way for future partnerships between Monopoly GO and other global brands. Both McDonald’s and Scopely have hinted that if the event performs well, more real-world crossover rewards could appear in upcoming Monopoly GO seasons.
For now, fans can dive into the McDonald’s Monopoly event both in-store and in-game — collecting, rolling, and winning in a way that blends the best of both worlds. Whether you’re peeling off stickers at the drive-thru or rolling virtual dice on your phone, this crossover proves that Monopoly’s legacy is far from over.
